The run up to Christmas is traditionally a good time for retailers but the Trowbridge Town Team is concerned that the town’s retailers could miss out.
With so much money being spent on presents, parties and food during December the team are appealing for residents to remember the shops, pubs and restaurants that are right under our noses. It is all too easy to sit at a computer and shop online buying items that can be sourced on your doorstep. Amongst wider benefits to the economy, high street purchases offer face to face customer service, much easier returns policy and no need to wait in for deliveries, we won’t find everything we want locally and maybe the smaller business can’t always match an online price but all I am asking our residents to do is to try local first before shopping online or wasting time and fuel driving out of town.”
Local business owner, Jess Gale of The Kids Kloset said “Local, independent retailers offer product knowledge and passion for the items that they sell that you will never find online or in a character-less shopping centre. In addition, I urge all of Trowbridge’s retailers to offer amazing customer service this festive period to remind people what that have been missing”
This month has seen the arrival of TikTap Trowbridge, the town’s shop local scheme, to help and address issues such as these. Mark Barnes, TikTap’s Partnership Manager said “It is excellent that Ellie is raising the awareness of supporting local businesses at this time. A pound spent locally stays local, often recirculating around the economy a number of times, supporting jobs and encouraging investment in the area” Mark added “It’s also about breaking the cycle. Many of us have got into the routine of shopping online and driving out of town, hopefully, with the Trowbridge Town Team, we can help to change the routine and encourage residents to enjoy the atmosphere of the local high street again”
Go on, give local a chance this Christmas and enjoy the local festive spirit as well as the feel good factor from shopping locally. and don’t forget many of the stores in town are staying open for Late Night Shopping on Wednesdays through December.
Cover photo courtesy of John le Brocq